Overview:

Water 2 Wine is a small-batch winery for all wine drinkers. They let the customer guide their experience by exploring wines, making their own unique batch as well as a corking party and custom wine labels as well as educating their customers about wine. These handmade batches are small, have no preservatives, low histamines, and up to 80 variates.

Collaborators and Roles:

Branding: Krista Coffman, Hope Vandiver, Taylor Barajas

Packaging: Taylor Barajas, Krista Coffman, Hope Vandiver

Web Design: Krista Coffman, Hope Vandiver, Taylor Barajas

Photography: Krista Coffman, Hope Vandiver, Taylor Barajas

Advertisements: Krista Coffman, Taylor Barajas

Challenge:

Rebrand and determne brand voice for the Water 2 Wine franchise. Rebrand to capture their inclusivity for every level of wine drinker and how they aim to broaden their customers knowledge and wine tastes.

Approach:

We wanted to create a very modern, personal, unique and inviting brand voice. Our trademark is a simple and modern water droplet in an outlined wine glass that can easily be connected to Water 2 Wine. For our advertisments and other branding assets we focused on capturing inclusivity and uniqueness of the brand as well as the customers.